Waseem Ahmad

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wordpress · technical seo · performance

WordPress Developer · Technical SEO · Performance Available for work

Lahore, Pakistan Building for the web since 2015 11 projects shipped
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About

A WordPress developer who treats page speed like a personal grudge.

Lahore · PK Portrait of Waseem Ahmad
Waseem Ahmad — WordPress & Technical SEO

I’m Waseem Ahmad, a WordPress developer and Technical SEO specialist based in Lahore, Pakistan. I build custom WordPress and WooCommerce websites and make them quick to load, easy for search engines to crawl and hard to break.

My work covers Core Web Vitals, Cloudflare, security hardening and malware cleanup, REST API integration and React.js frontends — plus the Ubuntu VPS, Nginx and PM2 setups they run on. I also build AI-powered SEO workflow automation for keyword and topic research.

My background includes web design on WordPress, Joomla, OpenCart and Magento at a Lahore software company, eight years of IT and digital operations support for the Health & Population Department, Government of the Punjab, and project-based WordPress and Technical SEO work ever since.

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Building websites since
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Projects in this portfolio
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CMS platforms worked with
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Core capabilities

Toolbox

Build it. Speed it up. Make it rank. Keep it safe.

Flagship build

Total Core Vitals
WordPress plugin

My own optimization plugin — the tool I reach for on every speed job. It puts script control, caching and cleanup in one panel, with a safe-mode switch so a bad change can never take a client’s site down.

  • Script Manager
  • Delay JavaScript Engine
  • CSS / JS Analysis
  • Cache Manager
  • Database Cleanup
  • Lazy Loading
  • Safe Mode Recovery
  • WooCommerce Optimization

Build / WordPress & WooCommerce

Custom WordPress DevelopmentCustom Plugin Development WooCommerce DevelopmentElementor Pro Website MigrationBackup & Recovery Bug Fixing & Troubleshooting

Speed / Core Web Vitals

Core Web Vitals OptimizationWebsite Speed Optimization Performance EngineeringLiteSpeed Cache & Perfmatters CSS / JavaScript OptimizationLazy Loading Performance Audits

Rank / Technical SEO

Technical SEOCrawl Budget Optimization Robots.txt & XML SitemapCanonical & Redirect Management Cloudflare CDNGoogle Search Console

Secure / Stack & Ops

Website Security & Malware RemovalCloudflare Security Ubuntu VPSNginxPM2 REST API IntegrationReact.js FrontendAI Workflow Automation

Path

Ten years of building, fixing and shipping.

Project-based · ongoing

WordPress Developer / Technical SEO & Performance Specialist

Portfolio & freelance — Lahore, remote worldwide

  • Build and optimize custom WordPress and WooCommerce sites, including custom functionality, templates and plugins.
  • Technical SEO end to end: crawl budget, canonicals and redirects, robots.txt and XML sitemap work.
  • Improve Core Web Vitals through image, CSS and JavaScript optimization, caching, lazy loading and render-blocking reduction.
  • Configure and troubleshoot Cloudflare, Nginx, Ubuntu VPS and PM2 — migrations, deployments, backups and recovery.
  • Integrate REST APIs and React.js frontends; build AI-powered SEO workflow automation for keywords, topics and clusters.
  • Security hardening and malware cleanup, plus WooCommerce checkout, shipping and performance improvements.

May 2017 – June 2025

Computer Operator / Computer Technician

Prevention and Control of NCDs · Health & Population Department, Government of the Punjab

  • Managed documentation, data handling, diary and dispatch activity.
  • Windows and software installation, system support and routine troubleshooting.
  • Produced graphic design material in Adobe Photoshop and supported social media output.

January 2015 – March 2017

Web Designer

Total Software Services (Pvt. Ltd.) · Arfa Software Technology Park, Lahore

  • Designed and developed websites on WordPress, Joomla, OpenCart and Magento.
  • Handled SEO management and online social media marketing activity.
  • Worked across HTML, CSS and open-source web technologies on content, layout and frontend tasks.

Education

  • 2019BSc, Computer SciencesVirtual University of Pakistan
  • 2013DAE, Computer Information TechnologyPunjab Board of Technical Education
  • 2009Matriculation — Math, Physics, Chemistry, BiologyB.I.S.E. Lahore

Additional training

  • Dip.4-Month Diploma in Web Designing & DevelopmentTRICON College of IT, Township, Lahore
  • Dip.8-Month Diploma in AutoCADVocational Training Institute, Green Town, Lahore

How I work: detail-oriented, organized and analytical, with strong problem-solving skills, resourcefulness, reliability, ethical work practices, a positive attitude and a continuous willingness to learn.

Proofs

Client results, kept off the public page.

Two full case studies — the problem, exactly what I changed and the outcome. A visual gate, not real security: the code is the thing I sell.

Unlock the case studies

Enter the access code to reveal both client breakdowns.

Contact

Got a slow site?
Let’s fix it.

Need a custom WordPress or WooCommerce build, a Technical SEO audit, or a site that finally passes Core Web Vitals? Send me the URL and I’ll tell you what’s slow.

Email me → WhatsApp Download CV
waseemahmad5019@gmail.com
Phone / WhatsApp
+92 320 8457734
Location
Lahore, Pakistan
Focus
WordPress & WooCommerce · Core Web Vitals · Technical SEO · Server & security